I genuinely can’t stand Apple. I know this alienates a lot of readers but I still can’t stand Apple and it has to be said.
I dislike companies that grow on the basis of having a ‘cool’ brand image. Apple rely on their image to sell their products which end up looking great but contain a lot of technology similar to their competitors. What’s worse is their competitors tend to offer superior products.
For example: Samsung makes 26% of IPhone 4’s components’ cost. Samsung make the RAM, the internal memory chips, the A4 chipset: basically what makes the phone run and retain information. The IPhone 4 costs £150 on average to make, yet they sell from a whopping £499! Now that’s a mark-up! When you take into account that the heart of Apple’s IPhone 4S is Samsung it makes you wonder why people are obsessing over having one- why not buy a Samsung?
I am just rather particular about when to fork out £500 plus. This is why I do not waste my cash on an Apple product. Apple no longer builds or creates anything these days; they are a design company. As long as they get to market early they know they will captivate an audience. Why? Because they have invested heavily into marketing. They know that if they create a buzz over their brand name they are set to rob the moronic followers. The people who think its “cool” to have an Apple product, to prove they are a follower of a trend.
Simply put I believe Apple lack the technological competition (without Samsung). They rely on their marketing and designers. After all, they are just pulling parts off a shelf from other companies and putting them together in a nice well designed plastic and aluminium shell these days.