How can people say “you shouldn’t judge me by what I’m wearing”. It’s the simple case that if you see a young male dressed like a chav, you are drawn to the conclusion he is a chav. If it walks like a duck, quacks like a duck, then when did it become a giraffe? We buy brands based on the many positive benefits they represent. So don’t back down the moment you have judged a person by their cover and they throw that useless line at you about ‘judging them’. You have every right to. People dress how they want to be perceived. It’s simple.